Business Development

The days of building a better mousetrap and waiting for customers to beat a path to your door are long gone. Emerging technologies need to intelligently identify optimal distribution channels in all viable markets (both domestic and International), and follow best practices set up by experienced sales and marketing professionals.

Through the strength of our network and intricate understanding of markets in North America, Europe and the Middle East, MPI cultivates partnerships that bring your technology to the right market at the right time.

We also help hi-tech product and service companies develop a realistic vision of their brand’s current perception in the market, and a clear vision of the market perception it needs to achieve. This requires an objective reality check on true strengths and weaknesses, and the ability to consistently articulate unique value propositions.